Blog auf Blog.
influence – leadership – transparency – inspiration
4 Reasons why leaders must blog
- 95% of what you say to the people you lead will be forgotten 24 hours later
- Doing podcasts helps, but it takes to lang to listen and again, 24 hours later people have forgotten 95% of it
- You have invested a lot of time in preparation notes
- Your goal is to lead long term
4 Blogging Rules
- Keep it interesting
- Keep it simple and to the point
- Blog often
- Be Transparent
The social media community appreciates and respects honesty and transparency. If you make a mistake, own up to it, make it right and move on. Respond promptly to negative feedback, even if it’s not received well by the disgruntled client. The community will recognize your efforts.
Social Media Guidelines
Avoid writing or posting anything that would embarrass you or compromise your ability to do your job.
- Professional and Personal
Assume that your professional life and your personal life will merge online regardless of your care in separating them.
Assume that everything you write on a social media site is public.
Start a blog
- Create 3 blog posts from your notes (max. 200 words)
- Automate your posts to go live (Monday, Wednesday, Friday)
- Expand your blog with your thoughts on leadership topics, vision, personal insights and stories.
- Invite to comment or contributions (ask questions, open ended)
- Follow up on comment
“Embrace resistance.” Joseph A. Michelli
- What would you like to blog about?